
It allows you to distinguish between core business performance and external factors, and identify unusual items that what is a vertical analysis may skew your results. This comprehensive view of your income statement structure enables more informed financial decisions. Vertical analysis involves analyzing the items in financial statements in relation to some base figure within the same statement. For example, in an income statement, each expense item is shown as a percentage of total sales.
How do you perform a proportional analysis of operating, investing, and financing activities?
One of the key benefits of vertical analysis is its simplicity and ease of use. Financial analysts and accountants can quickly interpret the data without the need for complex calculations. This technique is widely used in financial reporting, budgeting, and strategic planning to provide a clearer picture of a company’s financial health and operational efficiency. For instance, a vertical analysis of an income statement might reveal that a company is spending a higher percentage of its revenue on QuickBooks ProAdvisor marketing expenses compared to its competitors. This could prompt management to reevaluate their marketing strategy or cost structure to enhance profitability.

Vertical Analysis of the Income Statement
- It is most useful to convert this information to a ratio to determine the company’s current financial health.
- Vertical analysis can account for businesses of different sizes or those with multiple departments and product lines, making cohort analysis and the process of comparing profitability much easier.
- The widespread adoption of vertical analysis indicates its effectiveness in providing insights into the financial health and performance of companies.
- To perform such analysis, one needs to create a common size financial statement (for example, a common size income statement).
- Performing vertical analysis requires systematic steps to ensure accuracy and relevance in financial evaluation.
- In a vertical analysis of an income statement, every line item is shown as a percentage of gross sales.
The assets section is informative with regard to understanding which assets belonging to the company constitute the greatest percentage. For each line item, we’ll divide the amount by the corresponding period’s revenue to arrive at our contribution percentages. Once the historical data from 2021 has been inputted into Excel, we must determine the base figure to use.

Importance in Business Financial Assessments

Accountants perform vertical and horizontal analysis to gain insight into financial data. To find the vertical analysis, you simply divide each line of the balance sheet by your base figure. Whether you’re conducting vertical or horizontal analyses, Brixx software offers the intuitive tools you need to make data-driven decisions with confidence. Take the first step towards clearer financial insights and sign up for a 7-day free trial at Brixx.

If your vertical analysis reveals unusual trends or variances, take the time to investigate these changes. By looking at the balance sheet, you can see that the majority of your company’s assets are current, with only 25% of assets considered fixed, or long-term gross vs net assets. Vertical analysis can also be used to spot trends over a specific period of time. The information needed to compute times interest earned for Banyan Goods in the current year can be found on the income statement.
